Movie Curiosities: The Avengers (2nd Take)
When I first saw The Avengers, it had already made millions of dollars. When I saw The Avengers a second time, it had just crossed the billion-dollar mark worldwide. The global tally had even beaten that of The Dark Knight, which -- lest we forget -- went on to become the #2 highest domestic grosser of all time until Avatar. This became the first film in history to make over $100 million domestic during its second week in theaters. Allegedly, the film has made so much money for Disney (who somehow wrangled the distribution rights away from Paramount, along with those of the upcoming Iron Man 3) that it completely wiped out all the red ink left over from John Carter.
So now the question on everyone's mind is "Can it topple Avatar?" Personally, I think that it's still a tough call, but I wouldn't bet on it. Leaving aside the matter that The Avengers is far and away a better film than Avatar, there's the matter of release dates to consider. Avatar had a late December release date, which meant that it had to contend with January and February releases. Remember, those two months are traditionally the studio dumping grounds. Compare that to The Avengers, which comes at the front end of 2012's summer movie season.
Then again, it's not like Avengers has much in the way of competition in the immediate future. Dark Shadows? Yeah, that film tried and bit the dust. Battleship? All signs point to that one flopping once it hits the States. Prometheus?
...Okay, so that gives Avengers the entire month of May to run uncontested. Even so, it's worth remembering that there's a reason why Avengers is making so much money: Everyone wants to go see it and see it again. Everyone. Somehow, the people at Marvel created a film that appeals equally to people of all ages and all demographics. It appeals to people who are die-hard geeks, to people who've never read a comic book, and to people who can't normally be coaxed into a theater.
Somehow, I doubt that we'll be able to say the same about Prometheus. Don't get me wrong, I'm sure it'll be a very good movie, but I can't imagine quite as many parents taking their kids to see it. I don't think that laypeople will be quite as excited about it, especially since Fox has gone to such inexplicably great lengths in hiding the fact that it's so obviously an Alien prequel. The point being that Avengers has a huge crossover charm that Prometheus just doesn't. The Dark Knight Rises might have it, though. And no matter who loses the Avengers vs. Dark Knight box office battle, we all win. But I digress.
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